Background

From Concept to Culinary Hotspot: How Kashkan Captured Hearts and Palates in Dubai.

Problem:

The challenge was to create a significant buzz around the launch of Kashkan, a new restaurant by Indian celebrity chef Ranveer Brar, in a competitive dining landscape in Dubai. With numerous dining options available, it was essential to position Kashkan as a must-visit destination, attract a diverse clientele, and ensure ongoing visibility beyond the launch.

Solution:

To address these challenges, a comprehensive PR strategy was implemented that focused on extensive media outreach and influencer collaborations. The campaign aimed to generate hype prior to the launch and maintain momentum through continuous marketing and public relations support.

Ways of Solution:

• Media Coverage: Secured extensive media coverage across Dubai and India, resulting in over a million dirhams worth of articles featuring Kashkan in print, radio, TV, and podcasts.
• Influencer Partnerships: Collaborated with over 200 influencers to amplify the restaurant’s message, utilizing their reach to tap into diverse audiences and generate authentic content.
• Event Activation:Hosted a grand opening event that garnered media attention and created an immersive experience for attendees, leading to social sharing and organic buzz.

End Results:

The campaign achieved remarkable outcomes, with Kashkan gaining 2.4 million views and attracting 20,000 followers across social media platforms within the first three months as a direct result of the PR activities. The extensive media coverage positioned the restaurant prominently in the local dining scene, fostering a strong brand identity centered on the ethos of Indian Food curated to perfection. Ultimately, this multifaceted approach not only ensured a successful launch but also laid the groundwork for ongoing marketing success in a competitive environment.

Brand launch, Media Meet, PR and Influencer Marketing Management