Social media trends in 2023

Social media is evolving at a breakneck pace. As a result, community-led content and originality will continue to grow in 2023, and brands will have to adapt to new formats and trends. Here are 2023’s top social media trends to help you hone your strategy.

Less copy & paste trends

The key to growing on TikTok and Instagram in 2022 was hopping on trends. However, in 2023, more than trending audio alone is needed to get your content noticed.

A clever edit created using multiple apps has also become a part of video editing. Additionally, creators and brands will incorporate more original content into their overall strategies to stand out.

UGC creators shine

User-generated content (UGC) is extremely popular with brands. As a result, we predict that UGC creators will fill a market gap and increase nano- and micro-creators monetizing on social media without posting on their channels in 2023.

YouTube Shorts takes off.

According to Adweek, approximately 30 billion views are generated daily on YouTube Shorts. YouTube Shorts appeals to long-form content creators and subscribers for two reasons.

First, they can attract more viewers and grow their following by tapping into the world’s largest video platform. Second, YouTube’s upcoming monetization opportunities for Shorts will make it a creator’s go-to platform.

AI Goes Mainstream

With AI-inspired effects, you can create entire backgrounds for your videos by typing text. In addition, copy generators like ChatGPT and Jasper.ai are also becoming increasingly popular among brands and creators.

AI can’t replace originality, creativity, or thought leadership, but it can support these creative endeavors. As a result, we’ll likely see more of it in the future.

Rise of LinkedIn Creators

On the platform, creators add personality to their posts and showcase their expertise. LinkedIn “Power Users” are even hiring ghostwriters to publish content for their loyal followers. So consider LinkedIn again if you have overlooked it in the past.

Want to win on social media? Get in touch with one of our social media experts: aarkagency.com/contact

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