Influencer Marketing Trends 2023

Influencer marketing remains a top marketing strategy, with a projected value of $24.1 billion by 2025. As you explore this social media marketing powerhouse, it’s helpful to stay on top of the latest trends.

But before we start, let’s first get the basics of influencer marketing right.

Influencer marketing, what?

In influencer marketing, brands use influencer endorsements to promote their products and services. The trust influencers have built with their followers makes their recommendations seem like they came from a friend. And that’s the secret behind its massive success.

Influencer marketing is a smart way to introduce your brand, engage your audience and jumpstart a relationship with potential customers without being pushy.

2023’s top influencer marketing trends

#1 UGC ftw

User-generated content, or UGC, is more trusted than branded advertising. It also helps build credibility and creates a well-curated feed. However, creating a bank of UGC content can take time for new brands. So, keep asking your influencers to tag you in the content they publish.

#2 Less filters

A growing influencer marketing trend is promoting “not-so-polished” content on social media. As creators move away from flawless, curated feeds, they share less-filtered, more up-to-date content. So, don’t restrict yourself to influencers who have the “perfect” aesthetic.

#3 Creator-focused marketplace

Brands are striving to streamline their communications with influencers. As a result, influencer marketing agencies will undergo a shift as more platforms emerge. Brands are increasingly using platforms like GRIN,, CreatorIQ, and Hypeauditor to work with their choice of influencers.

#4 Entrepreneurial influencers

Many influencers have turned their influence into their own business. How does this affect brands? First, the possibilities for collaboration are endless. Second, it can benefit both of you to utilize their new business—when it makes sense.

#5 Paid collab transparency

Platforms like Clara for Creators and FYPM help creators talk candidly about their experiences with brands in 2023. The impact of these databases will continue to grow, allowing influencers to weed out lowballers and choose partnerships that are genuinely benefit them. So, consider reviewing your rates and processes to stand out.

#6 The “Stock Content”

It’s unrealistic for influencers to create new content every day. Having ready-to-go videos and photos allows creators to prioritize their mental health and spend more time building relationships with their followers. Creators can simply film themselves making coffee or walking down the street in casual clothing.

#7 Live shopping partnerships

In real-time, influencers promote products using live video, and their communities react to what they see. This has been a major hit for brands as it’s one of the most authetic forms of influencing.

Adding this trend to your 2023 influencer marketing strategy is a no-brainer since it can help you reach loads of people in seconds. Want professional help setting up and running your influencer marketing campaigns?

Contact our influencer marketing experts here.

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